I’m drawn to work that combines process, purpose and craft, whether that means designing digital products, improving user journeys, building design systems, or creating visual identities that can grow with a business. I believe good design should be purposeful, clear and considered, as well as visually polished.

A lot of how I work comes from a foundation beyond digital design. I come from a family of typesetters, sign makers and designers, which probably explains my attention to typography, composition and detail. That influence still runs through everything I design and create.

I’m known for being highly organised and systematic in the way I work, especially in Figma and file management. Creating structure, consistency and reusable systems is something I genuinely enjoy, and it has naturally become one of my strengths as a designer.

Alongside product and brand work, I’ve always maintained a wider creative practice through illustration, photography and print. I find working across disciplines keeps my thinking sharp and often informs how I approach product work.

Outside of design, I train most days and have a background in martial arts, which has shaped a lot of my mindset: discipline, consistency and long-term thinking. Beyond that, you’ll usually find me cooking, watching cricket, visiting galleries or somewhere near live music.