Insolvatrack - IVA Management Software

Client:

Freeman Jones

Year:

2025-26

Role:

Lead Product Designer

Designing a scalable IVA case management platform to reduce operational overhead and improve internal workflows

Scope of work:

Product Design
Branding

Project Overview

At the time of writing this case study, Phase 1 was planned for release in June 2026. My involvement concluded before launch, so this example focuses on my contribution to processes and deliverables

Insolvatrack is a platform designed for insolvency practitioners to set up, track, and manage Individual Voluntary Arrangements (IVAs).

Previously, the team at Freeman Jones relied on multiple systems to manage cases, creating unnecessary complexity and slowing down day-to-day operations. The goal of Insolvatrack is to provide a single, unified platform that reduces technical friction and frees up practitioner time.

The end-to-end IVA process is complex, involving multiple stages, decision points, and workflows. The platform is being designed and developed in phases as part of a wider continuous improvement plan, with future iterations expanding into additional debt solutions such as bankruptcy and debt management plans.

All data shown within this project is fictional and used for demonstration purposes only.

Key impact

Projected to save £400k annually through operational efficiency improvements

Project Problem

There were two key problem areas: internal inefficiencies and a poor client experience.

From a customer perspective:

  • Complex and confusing processes

  • Limited real-time support

  • Frustrating document submission

  • Lack of visibility into case progress

These issues often led to stress, delays, and disengagement from the insolvency process.

From a business perspective:

  • Case management relied on multiple disconnected platforms

  • Workflows were fragmented across systems

  • Practitioners spent significant time on manual administration

  • Maintaining consistency and accuracy across cases was difficult

The combination of these challenges made it harder to scale operations efficiently while maintaining a good experience for both practitioners and customers.

Project Constraints

  • Evolving requirements throughout the project lifecycle

  • Complex, multi-step workflows with regulatory considerations

  • Dependency on legacy systems and existing processes

  • Cross-functional input from multiple stakeholders

Project Approach

I led the design of the platform, working closely with stakeholders and internal users to translate complex requirements into a structured, usable system.

My approach included:

  • Collating and aligning business and user requirements across teams

  • Mapping end-to-end IVA workflows from the perspective of the practitioner and the customer

  • Conducting user sessions throughout the project to validate assumptions and refine requirements

  • Designing a system that supports both internal case management and customer-facing interactions

  • Creating functional prototypes to communicate decisions whilst gathering user and stakeholder feedback

Project Outcome

My involvement with the project concluded before the platform was released, so the outcomes below reflect the intended objectives and projected business benefits at the time.

The platform was designed to:

  • Reduce time spent on manual administrative tasks

  • Improve visibility and transparency across case management

  • Streamline communication between practitioners and clients

  • Enable a more self-serve experience for customers uploading documents

The platform was projected to deliver approximately £400k in annual savings through improved operational efficiency, while also creating a more accessible and less stressful experience for practitioners.

AVP DESIGN

© 2026 AVP Design | Abigail Parmenter

AVP DESIGN

© 2026 AVP Design | Abigail Parmenter

AVP DESIGN

© 2026 AVP Design | Abigail Parmenter