Money Wellness Landing Pages
Client:
Money Wellness
Year:
2025
Role:
Product Designer (UX / UI contributor)
Designing and optimising enquiry landing pages to improve user routing and reduce friction in the customer journey
Scope of work:
Project Overview
This project focused on improving the enquiry and onboarding journey for users entering Money Wellness through landing pages.
The goal was to create a clearer, more guided experience that helped route users to the correct support pathway based on their financial situation. This included designing a structured enquiry flow and exploring chatbot integration to support users in real time.
The work was delivered in collaboration with the CEO and engineering team as part of ongoing improvements to the customer acquisition and onboarding experience.
Key impact
Improved enquiry flow efficiency and reduced friction in early-stage customer onboarding through clearer user routing and chatbot support integration
Project Problem
Users entering the journey through landing pages often faced:
Unclear next steps after submitting an enquiry
High drop-off during early onboarding stages
Lack of guidance for users with more urgent or complex debt situations
Limited support during initial decision-making stages
From a business perspective, this created inefficiencies in routing users to the correct support pathways, increasing time to resolution and reducing overall conversion quality.
Project Constraints
Strict alignment with existing onboarding infrastructure
Limited scope for full journey redesign
Need to balance simplicity with multiple user scenarios
Engineering constraints around chatbot implementation
Project Approach
I worked closely with stakeholders to design a more structured and supportive enquiry experience.
My approach included:
Designing a simplified enquiry flow to reduce cognitive load
Mapping user journeys based on different financial scenarios
Creating clearer signposting to ensure users reached the correct support route
Designing chatbot UI concepts to support real-time user guidance
Producing UI prototypes for engineering teams to implement styling and interaction patterns
The focus was on reducing friction in early-stage interactions while ensuring users were quickly directed to the most appropriate outcome.
Project Outcome
The redesigned flow improved clarity and structure within the onboarding journey, making it easier for users to understand what would happen after submitting an enquiry.
Key improvements included:
More structured and guided enquiry experience
Improved user routing based on financial context
Introduction of chatbot UI patterns to support real-time assistance
Reduced ambiguity in early-stage onboarding steps
This work contributed to ongoing improvements in customer onboarding efficiency and experience quality.
